Sector Focus
KEY PLAYERS UK FASHION EVENTS
1. Hyve
Hyve organises a range of fashion
shows, covering the entire fashion
market. The shows in their portfolio
include Scoop, a premium womenswear
show, Pure and the co-located Pure
Origin, a fashion sourcing event
spanning mens, womens and kidswear,
Moda, a womenswear, footwear
and accessories trade show, Jacket
Required, a premium menswear show,
and Jewellery and Watch, which covers
the accessories market.
Jewellery & Watch and Moda take
place at the NEC, Birmingham, Pure
takes place at London Olympia and
Jacket Required and Scoop take place at
the Saatchi Gallery.
Each show routinely attracts
thousands of visitors and hundreds of
exhibitors each season. Some of the fashion events taking place
across the UK:
2. London Fashion Week
Organised by the British Fashion
Council, London Fashion Week (LFW)
is a biannual event that takes place in
February and September, showcasing
over 250 designers to a global audience.
LFW is followed by London Fashion
Week Festival (LFWF), a city-wide
event dedicated to fashion which
encompasses the International
Fashion Showcase (IFS), LFW and
the ticketed LFWF. IFS features The
British Council, British Fashion Council
(BFC) and Mercedes-Benz collectively
presenting work by emerging fashion
designers from 26 countries, whilst
LFWF gives attendees access to catwalk
shows, a curated talks schedule and
designer shopping from over 150 British
and international brands.
London Fashion Week routinely
attracts over 5000 attendees.
3. FashionablyIn
FashionablyIn started as an alternative
market trade show – a place for those
who wished to fully break into the UK
Fashion market. Originally a virtual
26 — March
meeting space, FashionablyIn has since
evolved to a physical event, taking
place at Courthouse Hotel, Soho.
FashionablyIn aims to be a tradeshow/
meetup for those in the fashion
industry, and has events not only in the
UK, but also in the US, France, Spain,
and Italy, with a plan to host 24 events
throughout 2020.
4. Fashion Evolution
Organised by Adam and Alice,
Fashion Evolution is an event that
aims to revolutionise the fashion
market. Bringing together socially and
environmentally sustainable fashion
brands, industry guest speakers, buyers
and investors during London Fashion
Week, the new for 2020 event hopes to
help those that attend with their ethical
and sustainable goals.
5. Fashion SVP
Fashion SVP is a fashion sourcing
event which presents buyers with over
100 global apparel producers and is
organised by IDEX Exhibitions. The
show combines exhibition, conference
and seminar sessions, clinics and
practical demonstrations featuring
leading industry figures and experts, a
jobs forum and more.
Pure
Dates: 9-11 February 2020, 19-21 July
Venue: Olympia London
About: Organised by Hyve, Pure is
co-located with Pure Origin. Pure
London is a ready-to-wear fashion
sourcing trade show dedicated to the
womenswear, menswear and kidswear
markets, whilst Pure Origin is the UK’s
only fashion sourcing show to bring
every element of the fashion supply
chain together in one location.
Event director at Pure London
and Pure Origin, Gloria Sandrucci,
said: “Our aim is to create a unique
experience for retailers that are
expanding their product range
following the consumers’ behaviours
to make their shop inspiring and offer
newness.”
London Fashion Week
Dates: 14-18 February 2020, 18-22
September 2020
Venue: 180 The Strand, various other
London locations
About: Organised by the British
Fashion Council, London Fashion week
showcases 250 designers to over 5000
attendees from all over the world. LFW
is followed by London Fashion Week
Festival, a city-wide event which