Exhibition News March 2020 | Page 11

Event News DIGITAL CITY GOES LIVE Name: Digital City Festival Date: 9-13 March 2020 Where: Manchester Central THE GIN TO MY TONIC BEETRADEX GETS PEOPLE LAUNCHES IN GLASGOW BUZZING Name: The Gin to My Tonic Date: 13-15 March 2020 Where: SEC Centre The Gin To My Tonic was born via social media in January 2017 as a way for best friends Emira Shepherd and Paul Hudson-Jones to share ‘a love of all things gin’. The Gin To My Tonic Show was then launched in 2018 at Liverpool Exhibition Centre. The show features 50-60 gin brands, with a collective over 200 gins that can be sampled, along with other spirits like vodka and rum. Visitors can attend masterclasses about gin distilling, and workshops about cocktail making. The show also includes a variety of bars. Each show varies as it showcases local exhibitors, masterclasses and workshops. The first-ever Glasgow show will see representation of Scottish gin, as well as local distilling and production techniques, unique botanicals and limited-edition releases. What’s next? Co-founder Paul Hudson-Jones said: “This year will see us return to Exhibition Centre Liverpool where we’ll launching a new variant of The Gin To My Tonic Show called The Christmas Drinks Show. We are loving exploring avenues beyond just events that enable ‘The Gin To My Tonic’ to reach a wider audience.” Digital City Festival aims to centre ‘collaboration, knowledge-sharing and making meaningful connections’ within the digital, marketing and tech sectors. At the centre of the festival is the Digital City Expo, which runs from 11-12 March and unites three industry-leading exhibitions under one roof - Marketing Show North, Tech Show North, and eCommerce Show North. The Digital City Expo’s key features are exhibitors showcasing the latest innovations, keynote speakers and industry masterclasses, in addition to the new for 2020 Media Zone. The festival also hosts the Digital City Awards, in addition to networking and fringe events which focus on the impact digital innovation can have on both businesses and society as a whole. Commercial marketing manager, Charlie Benson, said: “The support for year one of Digital City Festival has been incredible. We have a Steering Panel made up of the North’s digital elite helping shape the festival, amazing groups that have come forward to host fringe events, as well as some incredible sponsors and partners.” What’s next? Benson said: “We’re already thinking about DCF2021 and plans to make it bigger and better than year one. It will be in February next year. Watch this space.” Name: Beetradex Date: 14 March 2020 Where: NAEC Stoneleigh Beetradex was created by Tony Gray and John Hayward, after they decided to work together with the NAEC to create an event for beekeeping manufacturers and their customers. The show has grown from 1,600 attendees in 2014, to a predicted 3,500 attendees for the 2020 show. The show also attracts beekeepers from all over the world, including those from Australia, India, China, Korea, Norway and Europe. Companies at the event are able to sell their products not just to beekeepers, but suppliers in the UK. The event has a range of features, including various lectures on beekeeping and how it is changing, as well as apprentice beekeeping, and a complete manufacturing line for honey, which is worth £4,500 worth and is imported from Hungary. What’s next? Event director, Tony Gray, said: “We’re thinking of branching out into organic beekeeping more. We also want to spend more time on people who want to get into beekeeping. At the moment we have established and commercial beekeepers coming, but we want to put on more lectures for those who want to start beekeeping.” March — 11