News
“Unlike most other countries, somehow the UK Government
has never quite understood the importance of trade shows
in facilitating business and promoting the UK to the outside
world.”
Diversified
Communications
UK, MD, Carsten
Holm on What’s
the Plan,
Boris ?(Cover)
57%
New Exhibition Hall for
Lincolnshire Showground
Lincolnshire Showground has
announced an investment of over
£800,000 in the renovation of its
Exhibition Hall – now known as the
EXO Centre.
Owned by the Lincolnshire
Agricultural Society, Lincolnshire
Showground is ‘committed to
delivering diverse events and
services that are accessible for all to
enjoy’.
Originally built in the 1960s for
Lincolnshire Agricultural Society
members, the Exhibition Hall
has been used predominately for
education-based events, hosting 752
in the last 10 years alone and being
visited by over 7,000 people in the
last 12 months.
Construction works have now
started on the existing building,
which will fully renovate and
modernise the 1,623sqm space. Due
for completion in May this year, the
EXO Centre works will utilise the
current framework of the building,
but will completely renovate the
entrance and reception area, main
hall, multi-functional educational
space, satellite kitchen and toilet
facilities.
Sustainability is at the heart of
the new build. Eco-friendly features
include the installation of interior
and exterior LED lighting, with the
latter having movement detection
and daylight shut off, thermal
glazing, new insulation to increase
U-value and Cedar cladding to the
exterior of the building.
of event creators use paid Facebook
ads
Tarsus moves into beauty
sector
The global B2B media group has
today announced that it has formed
a joint venture with the innovative
beauty event series, Unfiltered
Experience.
Tarsus Group has closed six deals
in sectors in the same number of
months, including travel, space
technology, tyres, 3D glass and now
the independent beauty sector.
The US-based event was launched
last July.
Unfiltered Experience’s approach
to events has garnered attention
for not only connecting brands
and buyers directly, but also for its
strong links with social and media
influencers.
The next edition of Unfiltered is
set to take place at Tarsus Group’s
OFFPRICE show, 3-6 February at
the Sands Convention Center, Las
Vegas.
The deal represents the latest
addition to the Tarsus Group since
its acquisition by Charterhouse
Capital Partners last year. The
group has been focused on
acquiring businesses which are
complementary to its already well-
established portfolio including
BizBash, Smarter Shows, Touch
China and TyrExpo.
2/3
of event
planners
use video as
part of their
marketing
strategy
1/5
of event revenue
is from merch,
food, and drink
sales and
sponsorships
of event creators say
email marketing is
their most effective
marketing tactic
78%
9/10
B2B event organisers
think reaching new
attendees is a top
challenge
March — 07