Tech
App-ointment making
Tech expert James Morgan takes a closer look at the
tech that improves networking at business events
Level up relationships
How important is efficient
networking to your visitors?
I’ve seen survey results
from many shows where
networking continually
features in the top three
of the most important
activities. Because of this,
organisers know they have
to provide networking
opportunities. More than
ever they are turning to
functions within event apps
that contain a networking
feature, or they are using
a specific application that
focuses on networking alone.
However networking isn’t
just restricted to the show
flow.
Visitors are already
networking outside of the
show ecosystem. It should
be noted that there are
applications that are not
event specific but provide
networking functions, with
some visitors preferring to
use these in their everyday
lives rather than subscribing
to an app on a one-off basis.
In essence, networking is an
important function of being
a modern-day executive
– to develop professional
networks to aid in job
performance, or even to find
a new job or opportunity.
So this month we are going
to explore networking and
some of the associated
applications that enhance
the networking function.
Proximity socialisation
Let’s start by talking about
proximity socialisation. In
the event tech world this
is using an application to
allow people who are in close
proximity to meet up and
network. Whilst Tinder and
Grindr are also proximity
socialisation applications,
they are specifically for
dating rather than meeting
professionals in business.
A few years ago, there
was a native app called
AroundThen. It did the
matchmaking job very
well. The system used a
visitors Bluetooth to find
and connect with other
visitors who also had
their Bluetooth turned
on. When downloading
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