Feature
we see an increase in small independent
vegan businesses exhibiting at the
show demonstrating the demand vegan
products across the entire industry.
What kind of visitors and exhibitors
come to the show?
The
green
scene
Hannah Irons, workshop
co-ordinator at Prime Impact
Events & Media, tells EN about
the launch and growth of
Vegan Life Live
Where did the idea for Vegan Life Live
come from and how did the show first
launch?
Having launched the first ever vegan
consumer magazine we realised that
there was a huge demand for more
information about veganism and so
the show was born. The show was first
launched in 2017 at Alexandra Palace and
was a huge success. As leading a plant-
based lifestyle has become more and
more popular, the show has grown year
on year with more visitors coming along
to find out more about a vegan lifestyle.
While we know that a vegan event like
ours attracts people who have been vegan
for many years, we also see a number of
non-vegans coming through the door
to find out more about the benefits of
plant-based living, with 60 per cent of our
visitors last year not classing themselves
as vegan.
What kind of content will be at the
show?
Visitors can enjoy a wide variety of
vegan activities at the show this year
with three cookery demos areas hosting
top vegan chefs from across the country,
as well as two lecture areas covering
topics such as animal rights, nutrition
and sustainability. There will also be a
vegan food court offering different vegan
cuisines from across the globe including
Mexican, Indian and Japanese amongst
many more!
What’s new for 2019?
New this year is an Eco Living Zone
which will focus on how to live more
sustainably. With the recent focus on the
plastic problem we wanted to give people
guidance and ideas on how to make small
changes in their everyday lives to help
the planet. Going vegan is one of the best
ways to reduce our impact and so it felt
like a natural progression to include the
Eco Living Zone into the show.
Children and families have always
been welcome at Vegan Life Live, so this
year we are introducing the Rainbow
Yoga Kids Area where families could
enjoy some fun sessions and learn about
veganism in the process.
Are there any unique challenges that
you face at the show?
As a vegan company we understand the
values of our exhibitors and visitors so it’s
important to us to work with people who
share our vision for the future. With the
launch of the Eco Living Zone this year
one of our main goals is to encourage
our exhibitors to think more about their
sustainability and take the next step
in their zero waste journeys. We are
working closely with the venue as well to
encourage visitors and exhibitors alike to
have a greater awareness of their impact
on the planet.
On the back of this, we have also
launched a new title, Be Kind Magazine,
which covers little things that people can
do to create a better planet for everyone.
EN
How has the show – and the world of
veganism – evolved over the years?
The launch of Vegan Life Magazine in
2014 had a great impact on the awareness
of veganism and along with campaigns
such as Veganuary the world of veganism
has become so much more mainstream
with supermarkets and restaurants also
playing a huge part. The show reflects
that in both the kind of visitors and
exhibitors that we welcome. Each year
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