A venue with
personality
E
vents of any size need to have an
impact. They represent an investment
which has to see a return by attracting
the right attendance and leaving a strong
impression. Content will always be the
priority but what about backdrop and the
value of a venue with personality?
Venues that tell a story are thriving. They
provide a creative aspect to an event for no
extra charge – space hire is still space hire,
cost per square metre has to be competitive.
But a backdrop that off ers more than
big rooms with blank walls can enhance
content, increase attendance and amplify
the impact.
Often however, venues with personality
come with a compromise. An event business
is secondary to a venue’s primary purpose
whether that’s a racecourse, a stadium or
a museum. The grandeur of a stately home
hotel with its open fi res and staircases is an
undeniably lovely environment but there’s
often an access issue or a struggle to park.
The Farnborough International Exhibition and
Conference Centre is a venue at the home of
pioneering spirit. The heritage of its location
is woven throughout the building but there
is no compromise: it has been designed
and developed for the sole purpose of
hosting events of all size. From a 12,000sqm
exhibition hall to conference space or
meeting rooms.
Farnborough has rich history of aviation fi rsts
with much of the ingenuity that continues
to shape modern-day aerospace taking
place here. The venue looks out onto the
‘Blacksheds’ which stand as a landmark to
the fi rst powered fl ight achieved by local
hero Samuel Cody in 1908.
From the jet engine, the designs for
Concorde, high altitude space suits, night
vision aids, carbon fi bre, even heads-up
cockpit displays; it has all happened in
Farnborough.