Exhibition News June 2022 | Page 7

OIOV rebranded as The Power of Events

News

“ We have an important opportunity to make a meaningful difference in the world by making our show brands work better for people .”
Kevin O ’ Donoghue RX ’ s new HR director

70

OIOV rebranded as The Power of Events

One Industry One Voice ( OIOV ), the coalition of associations and businesses created to champion the entire events industry , has been expanded and rebranded as The Power of Events ( UK ).
OIOV was launched in July 2020 to represent seven core event industry sectors and provide a collaborative campaign vehicle during the pandemic .
OIOV and The Power Of Events founder Rick Stainton said the newly rebranded initiative will provide a dynamic , formalised and appropriately financed structure , developed in partnership with the core sectors ’ main associations and 10 of the leading university event faculties across the UK .
Stainton said the priorities are to deliver a comprehensive online communications hub alongside an industry research app and evaluation platform : “ It will demonstrate the broad range of skillsets and career opportunities to attract a more diverse and inclusive talent mix , alongside an industry map clarifying the breadth and variety of these live experiences with the wide range of supply chain expertise needed to deliver them .”
He said the website will support existing trade associations and organisations by signposting to their information , resources , and campaigns , while also researching and communicating the social and economic impact of events across the UK .
The Power of Events will consist of a taskforce made up of around 25 representatives from across the seven core event industry sectors .
“ The Power of Events ’ new revolutionary comms hub will essentially be the one place to go for anyone that wants to learn more about the wider industry ,” said Stainton . “ Rich in content and kept current , it will work in parallel with an engagement app that all event professionals will be encouraged to download .”
2,500 buyers from 70 countries are registered for IMEX Frankfurt 31 May – 2 June

9,680 attendees at Media10 ’ s recordbreaking 100 % Optical show at ExCeL , from 23 – 25 April

45

The Great British Beer Festival will celebrate it ’ s 45th anniversary this summer

£ 175k

Investment in new tractors , utility vehicles and mowers at the East of England Arena

£ 10.2m

EDIBTA profit at Mark Allen Group
June — 07