SHOWCASE STUDY
An impressive return to the worldwide stage
This year ’ s World Retail Congress was held in Rome at the Cavalieri Hotel , the event had originally been planned for 2019 , then 2020 , but postponed due to the pandemic . So Showcase couldn ’ t wait to continue on their creative journey and finally deliver this event . The fifth time in fact they had designed , built and managed the full event production .
Type of event : Conference and Exhibtion Client name : Ascential Event name : World Retail Congress Venue : Rome Cavalieri , Rome , Italy Date of event : 5-7 April 2022
At a glance
• Set and stage design & build
• Exhibition stand design
• Project management for hybrid event
• Provision of technical equipment and solution
• Print of sustainable event display graphics
• Film and video editing
• Creation of on-demand content
• Boutique furniture
• Consultation on best practice
The creative and technical solution The brief was simple : design , build and manage all areas including : set build , AV , furniture , directional and sponsor signage , digital signage , feature exhibition sponsored areas and technical support including full production management . The solution was not so simple , as Showcase was keen that this event ’ s return was with a bang .
Showcase knew that the only way to achieve this was with the highest technical spec . Highlights included :
• Main room LED screen and projection mapping with Watchout for playback and analogue way Ascender switching on the CNC full size globes that were manufactured specifically for this event .
• Main room four-camera shoot plus cameras in all tracks / breakouts . All content recorded and provided to client for editing .
• Live presenter dial-in capability for all stages to cover speakers who could not travel due to COVID . They were all managed through a virtual green room , which provided a single point of contact for all speakers , no matter which of the seven stages they were on .
The tangibles The numbers speak for themselves : seven stages , five activation areas and 10 start pods . All designed and built by Showcase . Then there were the 85 pieces of directional signage as well as eight digital signage screens , all of which used Showcase ’ s digital signage software . They also provided 300 pieces of furniture and vegetation , plus the countless full renders and plans for all areas including sponsorship activation pieces .
The production This three-day show involved a two-day install , including one overnight session to cover off unloading into parts of the venue that were not available on the first build day . The de-rig was completed in seven hours . Transport involved : three x 45ft Artics ( one from UK , others sourced locally to reduce impact on emissions ) and two x 18t trucks . They provided up to 60 crew onsite at any one time during build and de-rig , as well as 24 technicians during each live day . There was also a team of 10 from UK to manage and deliver all content .
Tel : 08458 336 515 Email : hello @ weareshowcase . com weareshowcase . com we _ are _ showcase