Whilst disclosing some of their most successful strategies , dmg events president Matt Denton is keen to start by saying that “ clone ” is a banned word . “ I don ’ t allow anyone to call it geo-cloning ,” he explains . “ It ’ s semantics , but we refer to it as geoadapting . It might sound pretentious , but the reason
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is ; if you clone your show it doesn ’ t work . When you move geography , so many dynamics change , you have to look at it as a new event . If you think you can just pick up what you ’ ve got and replicate it , it doesn ’ t work . You have to adapt it at all sorts of levels .
“ It ’ s a rude word cloning for us .”
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Matt Denton |
“ I don ’ t allow anyone to call it geo-cloning ” |
June — 15 |