“ However , as for replicating the physical buying and selling aspects of a trade show , I am still not a convert to the virtual tradeshow model . In fact , if anything good has come out of the pandemic , I think it has confirmed the need for people to be able to meet face to face ; to see , touch , smell and to develop long lasting relationships . You just can ’ t do that stuff online and I think the way trade shows are bouncing back , is proof of that .
“ However , where editorial content is important , there is definitely a role for digital and I am sure that ’ s here to stay . Seminars with quality attendance are very sponsorable , so will become an increasingly important source of revenue in the future .
But in addition to our traditional model , which is exciting .”
“ I think the pandemic has confirmed the need for people to be able to meet face to face ; to see , touch smell and dvelop long lasting relationships ”
The future Diversified ’ s success taking Accountex to new regions has led to further plans for the future .
International partners are taking an interested in their other products .
Another succesful Diversified exhibition , Organic Food Iberia , is also set to launch at launching at IFEMA MADRID in June .
Further geo-clones could be on the cards in future , Holm says whilst keeping his cards close to his chest .
With a varied portfolio spanning fishing and aquaculture , hospitality , organic and natual products , there is plenty of scope .
“ Maybe we ’ ve got one or two we can do things with ,” Holm teases .
In addition to Accountex London , Diversified will be launching Accountex Spain at IFEMA MADRID on 3-4 November 2022 , Accountex Canada 2022 is at Metro Toronto Convention Centre 30 November-1 December and Accountex Australian will be held 15-16 March 2023 at Sydney ’ s ICC . EN
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