Adding new geographies
After successfully growing the world ’ s largest accountancy show , Accountex , organisers Diversified Communications are adding new geographies to the brand . Managing director Carsten Holm tells EN editor Emily Wallin about their plans for global expansion
Europe ’ s top accounting and finance show Accountex has announced plans to launch new geo-cloned events in Spain , Canada and Australia .
Diversified Communications managing director Carsten Holm says that there is ample interest globally in the “ Glastonbury for accountants ” to support the new events , and that the strategy is helping them reach new markets with a tried , tested and successful product .
Holm said : “ Accountex is becoming a very strong brand for us and we are delighted with the increasing international interest we are seeing in the event .
“ You ’ ve really got to see it to understand it . It ’ s such fun . As one of our exhibitors once said , it ’ s a bit like Glastonbury for accountants . It ’ s fantastic . Every year since we acquired it , the audience has increased by about 1,000 attendees . I think we had about 3,000 visitors in the year we acquired the show and this year , we will be close to the 10,000 mark
“ So it ’ s got a good reputation . But not just in this country , because it ’ s probably the biggest neutral kind of platform trade show for accountants in the world .
“ We had people come to us and say
10 — June