News Focus
The UK’s biggest B2C
show moves to 2021
“The Ideal Home Show
has been successfully
running now for over
112 years, and to date
it has survived two
world wars, recessions
and depressions,
stock market crashes,
snowstorms, floods,
heatwaves and many
Labour and Conservative
governments”
Media 10, the organiser behind The
Ideal Home Show, has issued a
statement to stakeholders informing
them that the show will not take place
this July 2020.
“Following the UK government’s
recent announcement and guidelines
with regards to our exit from the
current period of lockdown, we feel
running an event in July is simply not
viable. The safety and wellbeing of our
staff, exhibitors, sponsors, visitors,
partners, and contractors is of the
utmost importance to us, and the
protection and prevention of harm to
all involved is vital.”
Lee Newton, CEO, Media 10, told
EN: “The Ideal Home Show has been
successfully running now for over
112 years, and to date it has survived
two world wars, recessions and
depressions, stock market crashes,
snowstorms, floods, heatwaves and
many Labour and Conservative
governments.
“It has been running when our
nation has experienced punk rock,
Mad Cow disease, the Falklands War,
national strikes, venue price hikes,
the congestion charge, the Boris Bike
and the creation of the internet. It was
even bombed by the IRA in 1976. But
like any great institutions it is organic
and relies very much on what is
happening around it. We have to know
when to change, when to put things
on hold, and prepare for a new future.
Don’t panic, the Ideal Home Show has
only been furloughed right now, and it
will be back in all its glory next year.”
The show was originally scheduled
to take place at Olympia London on
27 March 2020 but was forced to
postpone to 25 July following the
outbreak. The event is now scheduled
to take place from 26 March- 11 April
2021.
The show’s lucrative three-year
ITV deal remains, with the television
company taking a large stand at the
event where it will be selling tours of
shows including Coronation Street and
merchandise to fans. The 2021 show
will also feature a Love Island Garden,
I’m A Celebrity…Get Me Out Of Here!
Jungle Garden and Coronation Street’s
iconic pub: The Rovers Return.
Facts about Ideal Home Show
» Founded in 1908 by the Daily
Mail
» It was originally formed to drive
advertising revenue for the
newspaper
» The vacuum cleaner, electric
kettle and the toaster all made
their debut at the show
» The show closed between 1939-
1947 because of WW2
» In 1957 the show recorded over
1.5m visitors
» HRH Queen Elizabeth has visited
the show 11 times
» The Rolling Stones, Tom Jones
and Eric Morecambe are among
some of the famous faces to
attend the show
» Media 10 took over the show in
2008
June — 13