Outside the Box
Tell us about the feature
WONDER London has
been working in collaboration
with the Google for
Education team on its British
Educational Training and
Technology (Bett) exhibition
stand for the last six years.
Each year we push the
boundaries to create a new
and exciting space that
continues to draw in new
customers, whilst helping
retain existing ones.
This year we took a creative
route inspired by a Willy
Wonka-style ‘ideas factory’,
which delivered a playful,
curious and imaginative
space for attendees to explore
the world of Google for
Education. The design had
an industrial feel with cogs,
conveyor belts and fans.
Whilst the strong colour
palette of the Google brand
brought out a more playful
side.
The feature incorporated
a huge variety of content
ranging from: the hands-
on teaching area with live
Classroom sessions being
hosted throughout the day;
the teaching theatre featuring
talks from Googlers, teachers
and students; product demos
showcasing Google for
Education partner software
on Chrome devices and two
on stand meeting rooms for
more private conversations.
of attendees, comprised of
teachers, IT decision makers
and children.
Tell us about the process
of creating it?
The stand was the same
size as the previous year
and had to deliver a lot
of different content from
the Google for Education
ecosystem. There is always a
lot of trust from the client in
our creative ability to meet
their objectives in an exciting
and innovative way. Last year
we were able to really let our
imagination run wild when it
came to the design.
We wanted the stand
to completely reflect the
playfulness of the Google
brand, so we included wacky
science equipment and highly
engaging elements to entice
passers-by to the stand. The
client encouraged us to push
the creative even further this
year, striking upon the Willy
Wonka Factory concept,
which captured the theme
of imagination, wonder and
Work hard,
play hard
Ben Turner, director at WONDER London,
on pushing the boundaries for Google for
Education’s stand at Bett
limitless possibility.
A key part of the brief
this year was to champion
the collaboration between
Google and their partners,
positioning them as an
integral part of the Google
for Education sphere. To
showcase this, we connected
each partner demo area with
the overhead pulley system
that ran through the centre of
the stand, highlighting their
connectivity.
Why do you consider it
special?
Even by Google standards,
an incredibly fun and playful
brand, Google for Education
adds a whole new level to
the creative with its focus
on children and the learning
environment. This resulted
in a particularly fun and
exciting creative response
to the brief, considering
throughout the audience and
their experience.
Bett itself is a special
project to WONDER as it
is one of the first jobs we
worked on as an agency.
Having grown with the client,
we have managed to exceed
results and creativity each
year, helping to position
Google for Education at
the heart of educational
technology.
Why was it made?
Bett is the largest
education technology show of
its kind in Europe, providing
a major opportunity for
Google to communicate
its ideas, services and
collaborations to a targeted
audience. The stand was
made to appeal to the variety
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