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Exhibition News Magazine
Mark my words
M arketing . It ' s just telling people what you are trying to sell , right ? It ' s not rocket science . Well , it ' s not quite that simple I ' ve learned from speaking to some of the exhibitions industry ' s top marketers , both for this issue of the magazine and our new EN Marketing Monthly newsletter ( which you can subscribe to via our website ).
One thing is pretty simple . Reina Villanueva , of Roar B2B , tells us on p10 : " We are the face of exhibitions ."
" Without us , you won ' t know about it , your exhibitors won ' t know about it , they won ' t invest and operations won ' t need to build the show ." In other words , you can ' t have a party and not invite anyone .* Sales and marketing go hand in hand , but as we realise the importance of marketing , marketers need to be increasingly valued as their own entity . Don ' t see marketing as a support role to sales teams , Jo Tyler , from Raccoon Events tells me on p19 .
So far , so great . But there is no question amongst any of the marketers we have spoken to this month that there is an absolute drought of talent out there . Don ' t worry though , because expert marketing troubleshooter and recruitment specialist Kate Disley has some tips on how to find the best marketers ( p50 ).
On reflection , Villanueva is wrong . Marketers are not just the face of exhibitions , they are the voice , the heart and soul , probably also the head , shoulders knees and toes . Now , anyone know where to find them ? Kate ?
* Speaking of parties – we ' ll be celebrating the very best suppliers to the industry at the EN Supplier Awards on 11 August . See you there .
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Emily Wallin Editor Exhibition News
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July — 05