Exhibition News July 2022 | Page 3

Contents

38

Mark Allen tells EN why he thinks trade shows and publishing coallesce so well together

July

10 Marketing Marketing Reina Villanueva , head of marketing for Roar B2B , says meticulous planning is needed to get the most from your communities

50

Tembo ' s Kate Disley looks at where to find the best marketers in a recruitment drought
15 Speak up Expert Impact ' s Karen Lynch makes an impression
12 Bridging the sales and marketing divide Raccoon Events chief marketing officer Jo Tyler says marketing departments need to be elevated to the same importance as sales teams
23 Is the party over ? Broadway Events senior marketing executive Kara Neill looks at the future after third-party cookies

25

Joe Gallop visits the Podcast Show at the Business Design Centre
July — 03