can guarantee one

After the last couple of years that we ’ ve had to survive as an events industry , I bet your eyes ( like ours ) are firmly focused on the upcoming ‘ golden quarter ’ of events with huge excitement , and perhaps a lot of praying or crossed fingers and toes for a smooth run at it .

I ’ m also pretty sure that phrases like ‘ fourth wave ’, ‘ lockdown , ‘ new variant ’ or news flashes about ‘ a wave of rail strikes ’, the likes of which we have not seen since the 1970s , are the ones that keep you awake at night .

With all of those things , there ’ s not too much we can do to control or influence them .

And , I ’ m sure , like us , you ’ re insuring or plan B ’ ing already as much as you can

“ Think outcomes , not the outputs with your next event or miss the chance to truly engage and impress ”

and grabbing every window of opportunity ( before reverting back to more crossing of fingers ).

But amidst all this excitement , we need to remember how much we have learned already through our earlier ( and often smaller or digital ) events of 2020 and 2021 . Our audiences have changed , and we are in great danger of underwhelming them if we simply go back to how we planned content

July — 15