Reina Villa nueva
Marketing marketing
Reina Villanueva , head of marketing at ROAR B2B , is like looking through a hall of mirrors of marketing . Leading the marketing for the B2B Marketing Expo , and another 15 other shows at Roar B2B , she is a specialist in strategy . She tells Emily Wallin how her teams make the most of their communities with meticulous planning
Reina Villanueva has a list of mentors like a who ’ s who of exhibition marketing . She cut her teeth learning indesign and Final Cut Pro with Rob Nathan at Media 10 and helped Kate Disley in her marketing troubleshooter hit-squad that Tembo .
Now leading the marketing for the B2B Marketing Expo – as well as a raft of other events for Roar B2B – she spends her days troubleshooting across the portfolio .
She is a meticulous planner and says
10 — July