What ’ s new in lead retrieval ?
internationally over the last 5 years . Updated and re-engineered in 2020 , The Badge Scanner is fully featured including :
• Single account per company with unlimited users
• Each exhibitor can customise the app to their products
• Add a voice note & picture to each lead
• Set a follow up schedule for each lead
• Rank each lead
• 2-way sync with cloud database
• Real-time reporting dashboard
• Data download for import into CRM
• Abuse control
Most exhibition commentators recognise the importance of lead retrieval . Indeed , the UFI & Explori Global Insights Report 2019 states exhibitors rank sales lead generation as one of the most important objectives for their participation . Exhibitors achieving their sales lead objectives , have the highest probability of event satisfaction , in turn impacting positively on the event ’ s NPS score , re-bookings and ultimately organiser revenues . So why do organisers generally outsource lead retrieval ? Too much hassle ? Too complicated ? No internal resource ? Consider the benefits of having this service in-house . Control over the revenue opportunity ; adding value to the exhibiting proposition ; data on sales lead generation by company helping rebookings and the aggregated number for future event marketing material . The Badge Scanner enables organisers to bring lead retrieval inhouse and take control of this critical service . It puts a powerful lead capture solution in the hands of every exhibiting company and their team . Using the event ’ s existing badging / ticketing solution , The Badge Scanner app can be deployed needing only an attendee database and a bar / QR code on a badge . No on-site Wi-Fi is needed to scan badges . The Badge Scanner has a proven track record , having been successfully deployed at events both in the UK and
For organisers wanting it , The Badge Scanner can be branded at portfolio or enterprise level . To find out more about how The Badge Scanner can be managed inhouse and how we can support the process , just get in touch .
It ’ s your event , your exhibitors , your data and your attendees – make the most of the opportunity
The Badge Scanner WRS Ltd
Phone : + 44 ( 0 ) 1204 590323 Email : info @ badge-scanner . com Website : www . badge-scanner . com
34 — June