Outside the Box
Premier’s
Premiere
DRPG on delivering all-round results in a
true collaboration with Premier Paper at
Sign & Digital UK
Tell us about the feature
In April, integrated
communications company
DRPG helped produce a stand
for the Sign & Digital UK at
the NEC, for client Premier
Paper it was an all singing
all dancing movie themed
stand, to celebrate the launch
of Premier Paper’s latest
products within their display
graphics department.
On the stand they created a
three-day movie themed expo
including live actors playing
movie stars, concession
stands selling popcorn, movie
posters and AR experiences
and more and was preceded,
and followed up, by a full
social media marketing
campaign including custom-
made animations and follow
up event coverage videos.
Why was it made?
The expo was a celebration
of the range of products
available through Premier
Paper and a chance to
exhibit their new line with
all materials used supplied
directly by Premier Paper.
What was the process of
creating it?
Bringing together many
complex elements the process
was all-inclusive, from live
event management – ensuring
the seamless running of the
46 — July
stand build and delivery on
the day – to comms planning
and executing the event,
to digital involved in data
capture. Print, of course,
played a vital role in the
process working with Premier
Paper to create all the on
the ground material used at
the expo. With DRPG’s new
printers arriving just ahead
of execution, it was a baptism
of fire and under pressure the
printers performed perfectly
despite a hefty workload.
The video team were
on site for the second day
generating footage which
has been shared across social
media and on Premier Paper’s
website and in their email
campaigns while live graphics
made animations to promote
the event on social media.
Why do you consider it
special?
What is special about
this project is that it
encompassed all areas of
the creative process and
was a true collaboration of
every department in the
business. The planning and
execution of the event called
on industry expertise from
digital, print, live event,
comms, video and so on.
Not only was it a celebration
of all things Premier Paper,
but it was a testament to the
diverse creative capabilities
and supreme flexibility
of such a fully integrated
creative communications
company.
The expo was a huge
success, achieving and
surpassing all objectives,
generating a high footfall
and 240 new business leads,
and has ensured a long-term
relationship between DRPG
and Premier Paper, with a
launch event already booked
in for later in the year.