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Easyfairs continues growth in
Germany Roar Techmedia acquires Naidex,
RWM and B2B Marketing Expo
Global exhibition organiser
Easyfairs has acquired a 100%
stake in Stuttgart-based Untitled
Exhibitions GmbH. Easyfairs
acquired all of the shares and assets
of Untitled Exhibitions GmbH on 5
December 2019.
Following the acquisition of the
mechanical engineering exhibitions
FMB in February, this is now the
second acquisition in Germany
this year. The company has also
strengthened its portfolio of events
in the DACH region with All About
Automation (AAA), four regional
exhibitions focused on industrial
automation.
Untitled Exhibitions GmbH
launched the All About Automation
trade fairs in 2014. In 2019, the
four All About Automation events
in Hamburg, Essen, Leipzig and
Friedrichshafen welcomed more
than 600 exhibitors. The events
receive a high degree of customer
satisfaction among exhibitors and
visitors with a recommendation rate
of over 90%.
Tanja Waglöhner will remain
managing director of Untitled
Exhibitions GmbH under the
Easyfairs umbrella. She and the
entire organising team at All About
Automation, based in Stuttgart,
will remain on board and will
drive forward the expansion and
further development of All About
Automation trade fairs within
Roland Brand’s area of responsibility. Roar Techmedia, a trade exhibitions
organiser, has obtained an
investment from Apiary Capital to
fund the acquisition of a portfolio of
events from Prysm Media Group.
The events are focused on the
environmental, marketing and
healthcare technology sectors and
include brands such as RWM smd
Naidex.
CEO of Roar Techmedia, Duncan
Kirk, said: “The potential to
revolutionise these events not only
in the UK, but also internationally, is
significant. Our management team
will deliver a new experience to
attendees and exhibitors alike.”
Arena Birmingham offers audio
description
Arena Birmingham offered audio
description for the first time at
Marvel Universe LIVE!
The venue accommodated a
request from a customer whose sons
are visually impaired by partnering
with VocalEyes, a company which
provides audio description services.
The describers, who saw an
earlier performance of the show
and prepared a script, were able to
offer the real-time description via
headsets, making the show more
accessible to those with all levels of
visual impairment.
The describer’s audio is broadcast
using a digital radio system,
ensuring a good quality reception
with a range between 50-100 metres.
81%
the amount of event professionals
that think meetings help achieve
their business goals
£5,700
the average increase in event
technology budget for 2019
60%
of smartphone users use
their device at events
1/10
event professionals spend most of
their budget on marketing
4/5
trade show
exhibitors
don’t follow
up with
their
show
leads
January — 07