Feature
R
accoon Events, organiser
of the EN Indy award-
winning National Running
Show, is going international
and launching their first
show in Paris, France. The
National Running Show
Paris will be the third in
the National Running Show
suite, joining its sister events
in London and Birmingham,
which together attract over
37,500 visitors annually.
The National Running show
remains the only show of
its kind, providing running
brands with an opportunity
to exhibit to their targeted
audience at the beginning of
the running season.
The event will be held at
the Paris-Porte de Versailles,
set in the heart of Paris, from
9-10 of January 2021. The
event aims to bring together
running brands, tech and
nutrition and provide
attendees with access to a
32 — January
Going
continental
The company behind The National
Running Show is expanding their brand in
Europe
panel of speakers including
Christophe Lemaitre, Pascal
Martinot Lagarde and
Renelle Lamotte.
The event will share the
same ethos as the National
Running Show, and hopes to
provide all those that attend
with inspiration, practical
and relevant content no
matter their running level,
scheduled at a time that is
relevant for runners; when
they start their training
journey, ahead of the
upcoming running season
and races.
COO at Raccoon Events,
Aurore Braconnier, said:
“Running has become the
fastest growing segment of
the sports market in France
and was valued at 850m
Euros last year. There are an
“Running has become the
fastest growing segment of
the sports market in France”
estimated 13.5m runners in
France and the market has
almost doubled in the last
four years, making it one
of the biggest markets in
Europe and a natural next
step for Raccoon Events. We
are a team of runners and we
have built a great community
of brands and experts over
the last three years, who are
dedicated to making running
as accessible as possible
regardless of ability.
“We believe our offer is
unique, innovative and
that there is a real space
for our event to support a
growing running population,
constantly looking for the
latest gear and technology.
France felt like a natural
next step for The National
Running Show brand and we
have a real opportunity to
reach tens of thousands of
runners in our first year.” EN