Feature
TAG Team
Mark Shashoua on the transformation Hyve
Group (formerly ITE)
C
EO Mark Shashoua
and his team at Hyve
Group have successfully
transformed the fortunes
of ITE (now Hyve) in an
incredibly short space
of time. But, how is this
possible when revenues
had plummeted by 11 per
cent per annum since 2013
despite delivering industry-
30 — January
leading margins, through
cost-cutting and withheld
investment?
On arriving at the business
in September 2016, Shashoua
knew he had a challenge on
his plate. Exhibitors wanted
shows that delivered a better
return on investment (ROI)
and visitors were demanding
improved experiences with
more choice from a larger
pool of exhibitors. It was
simply not enough to operate
as a single-minded trading
platform.
Shashoua decided that the
only way to survive and grow
was to run market-leading
events, thus he announced
a new vision: “to create the
world’s leading portfolio
of content driven must-
attend events that deliver an
outstanding experience and
return on investment for our
customers.”
As a result, the
Transformation and Growth
programme (TAG) was
created.