Sector Focus
“Inforcomm industry changes so fast that we
must nurture an even closer collaboration with
our customers”
one co-locating all three components
of the ‘TMT’ formula (Technology,
Media and Telecom).” Ferrari believes
the event needs to strengthen around
its engagement with local government
and has spent the past year building
a new advisory committee co-chaired
by the Infocomm Media Development
Authority. For the first time CTA will be
an associated event of the government-
produced Smart Nation Innovations
Week.
Informa is building a very strong
digital platform to sustain the business
by providing seamless exhibitors and
visitors data analytics, easy data-sharing
among products and sophisticated
tailored marketing campaigns. In short:
data analytics for mass personification.
Ferrari explains that telco events must
stay ahead of how they communicate
with their customers: “Trade shows are
a natural evolution of medieval markets.
Technology will change how people
interact, but not the fact that in person
interactions will still matter. More, and
despite what some might think, we must
28 — January
double down on the time spent with
our customers rather than relying more
on advanced means of communication.
The Inforcomm industry changes so
fast that we must nurture an even closer
collaboration with our customers to be
able to provide them with a constantly
relevant platform for their businesses,
and maybe more importantly, for
focused, pertinent, segmented, high
value networking. “
Last but not least, is GSMA’s Mobile
World Congress, the world’s largest
exhibition for the mobile industry
held in Barcelona. Attracting 109,000
professionals across the telco industry,
ideas are literally born out of this event.
Every major brand is in attendance or
exhibiting and the event, held at Fira
Gran Via on 24-27 February 2020,
and it will be the driving force behind
developing and pushing 5G. Topics to
be covered include advancements in
AI, Customer Engagement, Industry X;
new technologies like industrial IoT,
analytics, 3D printing and machine
learning and Security and Privacy. EN
setup on smartphones.
Nokia is reported to be
working on a five camera
phone as competition is set
to rise around the number of
cameras on smartphones.
3D-mapping, AR and sliding
cameras
Additional 3D-sensing
cameras are expected to be
added to smartphones for AR
and gesture recognition and
navigation. The 3D sensing
camera will allow a user to
scan virtual objects without
holding them. The number of
phones with sliding or pop-up
cameras is expected to grow
following the creation of the
Vivo NEX phone.
Further regulations
As telecommunications
capability and complexity
grows so do the regulations
set upon it. The hottest topic
at the moment is the GDPR
regulations. Many believe
that making your telecom
GDPR-compliant will cost
you millions and yet agree
that failing to comply with
it, will bring even more
headaches and pitfalls in
your business. We predict as
innovation continues in the
telecoms sector so too will
the need for increased cyber
security and restrictions–
companies will need to adapt
and change as the trends
develop.