Exhibition News January 2020 | Page 20

Cover Feature Big backing for the event Tranter has signed a deal with the UK’s largest news publisher Reach Plc. Reach, who owns The Mirror, The Express, The Star and OK! Magazine and a raft of leading local newspapers sells 620m copies each year and has 40m digital readers every month. The deal ensures that One Earth receives widespread publicity and acclaim. Philip Machray, director of corporate development at Reach, said: “At Reach we strive to ensure readers of all our news brands are properly informed about the facts regarding what is happening to our planet. We’re delighted to be partnering with One Earth in delivering this exciting event which promises to give practical advice for steps we can all take that can really make a difference.” Tranter explains that interest in the event is at breakneck speed. He adds: “We are literally knocking on the doors of anyone that has an influence on sustainability. I’d love to get Sir David Attenborough. I know he already does so much for this planet but I believe it’s one thing alerting people to the demise of this planet but it’s 90% Up to 90% of the materials used in a mobile phone can be recycled. 20 — January another giving the public the tools to make vital changes.” Supported by The NEC The NEC Group’s sales director Ian Taylor, who was a driving force at the venue in helping 73 Media secure the event and get the right insight, said: “As the first event of its kind in the UK, One Earth is a great opportunity to excite the public and help people who want to understand more about greener living; a cause that we all know is building great momentum across the globe. People are becoming increasingly conscious of their environmental footprint. “With so much conflicting information out there, One Earth will help people find all the knowledge they need to help them achieve their own sustainability goals. Having supported 73 Media to develop their idea for this event, we know their vision and values perfectly mirror those of our NEC Sustain programme, so feel that this partnership and this event will be a real force for change.” Tranter is erring on the side of caution and forecasts around 10,000 visitors for the launch. However, there’s no denying that the national movement is much more significant, and he believes that if he gets the content right, it could reach tens of thousands in the next few years. He also has begun talks around cloning the event and launching internationally. Name: Net-Zero Live Organiser: edie Date: 19-20 May 2020 Where: NEC Birmingham Net-Zero Live connects energy, sustainability and resource efficiency professionals with the information, advice and solutions to help take action regarding climate change. The event takes place across two days, and features talks, seminars, interactive features, live workshops, challenges, facilitated networking, the Net-Zero Hubs and the Net- Zero Village. Net-Zero Hubs are dedicated feature areas which aim to connect attendees with the right exhibitors and enable them to get the answers to your questions on carbon, resources and waste and business leadership. He said: “Our aim is to deliver a series of events delivering live content that educate and change consumer behaviour. We are already in discussions for the launch of events across Europe. We want to be able to influence and help change behaviours among consumers and build momentum and a movement.” EN