Cover Feature
Big backing for the
event
Tranter has signed a deal with
the UK’s largest news publisher
Reach Plc. Reach, who owns
The Mirror, The Express, The
Star and OK! Magazine and a
raft of leading local newspapers
sells 620m copies each year and
has 40m digital readers every
month. The deal ensures that
One Earth receives widespread
publicity and acclaim.
Philip Machray, director
of corporate development
at Reach, said: “At Reach we
strive to ensure readers of all
our news brands are properly
informed about the facts
regarding what is happening
to our planet. We’re delighted
to be partnering with One
Earth in delivering this exciting
event which promises to give
practical advice for steps we
can all take that can really
make a difference.”
Tranter explains that interest
in the event is at breakneck
speed. He adds: “We are
literally knocking on the doors
of anyone that has an influence
on sustainability. I’d love to
get Sir David Attenborough. I
know he already does so much
for this planet but I believe it’s
one thing alerting people to the
demise of this planet but it’s
90%
Up to 90% of the
materials used in a
mobile phone can be
recycled.
20 — January
another giving the public the
tools to make vital changes.”
Supported by The NEC
The NEC Group’s sales director
Ian Taylor, who was a driving
force at the venue in helping
73 Media secure the event and
get the right insight, said: “As
the first event of its kind in
the UK, One Earth is a great
opportunity to excite the
public and help people who
want to understand more
about greener living; a cause
that we all know is building
great momentum across the
globe. People are becoming
increasingly conscious of their
environmental footprint.
“With so much conflicting
information out there, One
Earth will help people find all
the knowledge they need to
help them achieve their own
sustainability goals. Having
supported 73 Media to develop
their idea for this event, we
know their vision and values
perfectly mirror those of our
NEC Sustain programme, so
feel that this partnership and
this event will be a real force
for change.”
Tranter is erring on the side
of caution and forecasts around
10,000 visitors for the launch.
However, there’s no denying
that the national movement
is much more significant, and
he believes that if he gets the
content right, it could reach
tens of thousands in the next
few years. He also has begun
talks around cloning the event
and launching internationally.
Name: Net-Zero Live
Organiser: edie
Date: 19-20 May 2020
Where: NEC Birmingham
Net-Zero Live connects
energy, sustainability
and resource efficiency
professionals with the
information, advice and
solutions to help take action
regarding climate change.
The event takes place
across two days, and
features talks, seminars,
interactive features, live
workshops, challenges,
facilitated networking, the
Net-Zero Hubs and the Net-
Zero Village.
Net-Zero Hubs are
dedicated feature areas
which aim to connect
attendees with the right
exhibitors and enable
them to get the answers to
your questions on carbon,
resources and waste and
business leadership.
He said: “Our aim is to deliver
a series of events delivering
live content that educate and
change consumer behaviour.
We are already in discussions
for the launch of events across
Europe. We want to be able
to influence and help change
behaviours among consumers
and build momentum and a
movement.” EN