News Focus
T
he idea for a new, exclusive
network, specifically for event
organisers, came after Mayfield
Merger Strategies held a seminar in
June, that aimed to tutor independent
organisers on how to prepare their
business for sale.
They only expected 9-10 companies
but 45 people from 26 companies
turned up, with all those in attendance
planning on the sale of their business,
whether it was in the present or in
three years time, resulting in the
setting up of Event Entrepreneurs’
Club (EEC).
Mayfield Merger Strategies realised
that many of these companies
rarely spent time talking to others
in the same position as them – that
is, working from home or in a very
small-scale office. They share the same
problems in setting up and growing
their business as others but have no-
one to compare notes with.
Mayfield Merger Strategies put a
lot of effort into linking up different
organisers so that one can give advice
to the other about things like cost-
effective registration companies,
solving the tax issues of running an
event abroad, or moving venue (and
negotiating the right deal).
Partner at Mayfield Merger
A helping
hand
Mayfield Merger Strategies,
in partnership with EN,
announced an exclusive new
network for independent
event organisers and
entrepreneurs.
Strategies, Peter Massey, said: “There
are a variety of business models out
there – from conferences to one-to-
ones, to exhibitions – and events in
every sector you can think of. But
the issues that need solving in order
to grow from an idea to a coherent
business that one of the larger
organisers wants to buy are the same.”
This insight inspired the idea to
create a new platform for event
entrepreneurs to venture into an
environment that is inspirational,
practical and looks to the future.
Event entrepreneurs don’t currently
have a dedicated networking and
advice channel, so Mayfield Merger
Strategies have created the Event
Entrepreneurs’ Club (EEC) – a space
for likeminded independent event
organiser owners and founders to
debate trends, share challenges and
test new ideas in an informal yet
private environment.
The club has the full support of
EN as media partner and is open
to the founders of any independent
organiser. It’s free to join and
members receive exclusive access
to regular best practice newsletters,
seminars, a closed LinkedIn group,
informal meet-ups and networking
dinners hosted on key topics.
The EEC will be holding their first
meetup at the Mash Media Lounge
during International Confex on 25
February at 4pm.
At the meetup, attendees will be
able to explore ideas and compare
experiences with other event
organisers. Mash Media will be
providing International Confex VIP
status to all meet-up participants.
Organisers can join the club, reserve
a space at the Confex meet-up and
register for information on future
events by emailing
[email protected]
January — 13