Outside
the box
Fully charged
Following on from the show’s
commendation in the ‘Best
Launch’ category at the EN
Indy Awards 2018, Silverstone
presents a case study on the
launch of Fully Charged Live
in summer 2018
The brief
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Fully Charged is a YouTube channel
created and hosted by TV presenter and clean
energy enthusiast, Robert Llewellyn. The
channel, launched in 2010, attracts a core
audience of more than 850,000 around the
world and receives two million episode views
each month.
Due to the channel’s popularity and the
exponential growth of public interest in
cleantech, Robert created Fully Charged Live
– the leading event platform for promoting
low-emission vehicles, renewables and smart
technology.
Silverstone Circuits, the home of the
British Grand Prix, was chosen as the launch
venue for the inaugural Fully Charged Live,
because of its motorsport connections; track
availability for showcasing new electronic
vehicles; easily accessible location; impressive
hosting facilities and its highly experienced
dedicated events team.
The event
Fully Charged Live took place on 9-10 June
2018 and saw more than 6,000 attendees
across the two days.
The event hosted 18 live educational
sessions, showcased more than fifty electric
vehicles - including the new Nissan Leaf and
the hotly-anticipated Jaguar I-PACE – and
saw more than 50 exhibitors demonstrate
their renewable energy technology, such
as solar, heat pumps and vehicle-to-grid
chargers.
Guests faced a seamless arrival into Hall
One as tickets were purchased in advance
online. On arrival, there was also a chance
for visitors to win £1,000 in the daily prize
draw at myenergi’s stand.
The event was hosted in Hall One, Hall
Two, Hall Three, Garage One and the
January 2019 | exhibitionnews.co.uk
Paddock. Hall Three, Garage
One and the Paddock were
set up as exhibition spaces,
housing more than 50
exhibitors that showcased
the best in renewable energy.
Hall One and Hall Two each
included theatres, seating up
to 150 attendees each with
extra guests choosing to
stand and listen due to high
demand.
AV screens were used in the halls to
support the expert panels which discussed
renewable products and hot topics in the
energy saving sector.
Interactive entertainment from the Racing
Bug – a brandable racing game provider for
events – meant that visitors of all ages had
an enjoyable and engaging experience during
the show.
Estimated visitor attendance was at
2,500 on Day One, however following an
overwhelming response (nearly 4,000 arrived
at our gates). SCL Catering reconfigured the
catering element in the Hospitality Zone to
ensure all visitors had the option to buy food
and drinks throughout the event, covering
a wide range of dietaries – including vegan/
vegetarian, gluten free, and dairy free etc.
SCL Catering proactively provided the
solution with tweaks to the in-house menu
and service style ready for Day Two, whilst
also enlisting additional external catering to
ensure a wider range of food options – which
was greatly received by those in attendance.
The verdict
Dan Caesar, director at Fully Charged,
comments: “Silverstone was the ideal fit for
the first Fully Charged Live show due to its
central location and close connection to the
fast-moving automotive industry and we
look forward to returning to the venue for
a bigger, busier and even better show next
summer.”