Exhibition News February 2022 | Page 25

Independent organisers

How would you describe Broadway Events ? Kara Neill : We put our heart and soul into everything we do . Although we are a small team , we have big achievements and aspirations .
How does being independent affect the way Broadway operates ? Emma Barrett : Being independent means that we can be as flexible as we like and respond to changes at speed . This has been particularly useful over the past few years while the industry has been so unstable and ever-changing . We ’ ve consistently acted quickly and communicated our changes efficiently which has really helped us through these tough times .
Another advantage of being independent is the quality teamwork that results from the working environment . The team is always collaborative , open and honest which allows us to produce the best work possible .
Some of your biggest industries , care , education and childcare have been amongst the most significantly affected by Covid-19 . How have your communities adapted and how can you reassure exhibitors and visitors ? KN : It has been an incredibly tough few years for these industries and while a lot of the world were drawn to a stop , they didn ’ t have that option . They have been persevering and supporting those that they care for and we couldn ’ t be prouder to be involved with such fantastic communities .
We work very closely with each of the sectors as it ’ s crucial that we stay up-to-date with the current news and issues . A vital part of all of our events is that they provide visitors with relevant support for any challenges they might

Child ’ s play

Founded in 2009 Broadway Events is now the education industry leaders with the Childcare and Education Expo , as well as running the highly successful Care Roadshows and prestigious Future of Care . Founder and director Emma Barrett and senior marketing executive Kara Neill told EN why running successful exhibitions is child ’ s play
be facing .
We do a lot of market research before each event so that we can establish what the visitors needs may be and we use this to build our speaker programmes .
Despite concerns surrounding Covid-19 , the Future of Care Conference sold out in 2021 and a number of the seminars and panel discussions at Childcare & Education Expo Midlands 2021 were sold out – a testament to quality .
How are plans coming along for the Childcare and Education Expo in March ? KN : After having to postpone four times we are bursting at the seams to get this show out the door . It almost feels as though we have been planning this event since 2020 so to say that we are prepared is an understatement – we are raring to go .
What makes Broadway different from other events companies ? KN : We have always been a small company , currently a team of ten , with every member of staff passionate about their role .
We put quality customer service at the forefront of everything we do and offer a personable approach . We always go the extra mile and this is what sets us apart from other companies .
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