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“We launched an event in China and we
thought the thing to do to wow them
was to take them for a Chinese meal”
Ed Tranter, MD
73 Media on why
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understand your
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Guild Exhibitions launch new
lifestyle show
The launch of Look Good Live,
a new B2C health and beauty
show debuting in 2020 has been
announced by Guild Exhibitions.
Look Good Live is dedicated to the
beauty, wellness, hair and fashion
industries, with the event’s slogan
being ‘Look Good and Feel Good’.
The new event will offer attendees
the opportunity to peruse and buy
products from a number of beauty,
wellness, skincare and fashion
brands.
In addition to the latest products,
the exhibition will also feature a
range of exhibitor and influencer-led
talks.
Hair and beauty treatments will
also be available for attendees to try
whilst at the show, in addition to all
visitors receiving a complimentary
gift included in their ticket price.
Managing director of Guild
Exhibitions, Gary Hackett said: “We
are really looking forward to adding
Look Good Live to our portfolio.
The event will be a great day out
for anyone interested in make-up,
fashion, hair and wellness. It will be
one not to be missed.”
Look Good Live will take place
from 28-29 November 2020 at the
Ricoh Arena in Coventry.
AEV announces 2020 conference
The Association of Event Venues
(AEV) has announced the venue and
date of its next annual conference.
The conference regularly
attracts over 200 delegates, with
representatives from over 40 UK and
overseas venues, and many other
event industry companies.
The theme for 2020’s conference
will be ‘Disruption: The New Norm’
as Dan Thurlow, SEC director of
exhibition sales and AEV chair,
revealed: “This year we acknowledge
that disruption is the new norm and
whilst we must learn to adapt, we
should also identify the opportunities
this presents.
“The AEV conference is a valuable
opportunity to network with and
learn from others within the events
industry but also to think laterally,
challenged and inspired by a great
line-up of speakers. It’s a thought-
provoking and enjoyable event.”
Rachel Parker, AEV director, added:
“We’re building on the success of
every conference to always create
a schedule of content that reflects
the concerns and interests of our
members, and a clear focus is
essential to this.”
The AEV Conference will be held
on 9 July 2020 and will be held at the
QEII Centre, London.
of event websites in Europe include
information about their diversity and
inclusivity policies
89%
of event planners say they love their
career
1/2
of event planners use
paid advertising on
social media for events
3/4
of sponsors are
constantly looking for
new partnerships
55%
of event
professions
think they don’t
measure the
success of their
events accurately
February — 07