Sector Focus
KEY EVENTS AND ORGANISERS
1. International Food and Drink Event:
The International Food and Drink
Event (IFE) is organised by Fresh
Montgomery and brings together
1,350 food and drink manufacturers.
The event has been going on for
four decades, and has always aimed
to showcase the latest advances in
technology, trends, buying strategies
and consumer demands to its
attendees, whilst reflecting what those
in the industry want. IFE also aims to
create a space where food and drink
buyers can ‘discover emerging trends
and products, meet their peers, and
witness relevant content’.
The event will next be held at ExCeL
London from 17-20 March 2020, and
will be co-located with sister events
Hotel Restaurant & Catering (HRC)
and IFE Manufacturing Solutions.
The joining of this shows is to ‘meet
the ever-growing industry demand for
solutions across the full food and drink
supply chain’, and antricipates over
40,000 attendees.
2. Imbibe Live and The Snack Show:
Organised by Reed Exhibitions, Imbibe
Live is an annual event for anyone who
sources, buys or serves drinks in the
licensed on-trade, from sommeliers,
buyers and managers to publicans and
bartenders. The show has seen brands
like Fever Tree launch and grow into
household names through exhibiting
Exhibitions, Imbibe Live is
an annual event for anyone
who sources, buys or serves
drinks in the licensed on-trade,
from sommeliers, buyers and
managers to publicans and
bartenders.
» Genre: Drink
» Editor of Imbibe, Robyn
Black: “Imbibe Live has
established itself as the UK’s
leading on-trade drinks event.
It attracts customers from
across all drinks categories.”
there. Running concurrently is The
Snack Show, which showcases snack
innovation, launches new products
and facilitates discussion on the latest
trends in the snack food sector, as
well as enabling visitors to meet with
a range of suppliers and gain insights
from experts leading the change in the
snack sector. The shows are held at
Olympia London, with the next edition
on 29 June 2020.
3. European Coffee, Tea and Soft Drinks Expo:
The European Coffee, Tea and Soft
Drinks Expo is currently in its third
year as an exhibition, and is the only
trade show devoted to the professional
sales of soft beverages across the food
service industry, from cafes, coffee
shops and hotels, to restaurants,
contract caterers, leisure outlets, those
in the travel sector, pubs, bars and
offices. The event was started when
CEO John Bednall saw a gap in the
market for a dedicated show, after
seeing no or limited beverage options
at other food and drink trade shows.
Since starting, the show has grown by
30% each year, and now attracts 200
exhibitors.
Organised by Quinic Events, the
event is held at Olympia London,
and includes key features such as live
demonstrations from the London
School of Tea at the Tea Workshop
Theatre, a live roastery and a barista
masterclass. The next edition will be
from 19-20 May 2020.
The Snack Show
» Dates: 29-30 June 2020
» Venue: Olympia London
» About: Organised by Reed
Exhibitions, and co-located
with Imbibe Live, The Snack
Show showcases snack
innovation, launches new
products and facilitates
discussion on the latest trends
in the snack food sector, as
well as enabling visitors to
meet with a range of suppliers
and gain insights from experts.
» Genre: Food
» Editor of Imbibe, Robyn
Black, said: “Over the past
few years we have seen more
demand for complementary
products found across the
hospitality industry, which is
how The Snack Show evolved.”
International Food and Drink Event
» Dates: 17-20 March 2020
» Venue: ExCeL London
» About: The International Food
and Drink Event (IFE) is a B2B
food and drink event organised
by Fresh Montgomery. IFE
aims to help visitors network
with one another, discover
new trends, and try out new
products.
» Genre: Food and drink
» Portfolio director for
Montgomery Food, Drink
February — 29