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Use the Gutenberg Diagram Page layout is all important when designing a fully conversionoptimised website - and following the Gutenberg Diagram principle is a great way of capturing your visitor ’ s attention . In short , the Gutenberg Diagram is a visualisation of how Latin alphabet readers — those of us who read from left to right , top-to-bottom , process information presented on a webpage .
The theory is that on average , most of us start looking at a website page from the top left and move right and then zig down . We don ’ t think to do it , we just do it . This creates an uneven distribution of attention on certain parts of the page , meaning some areas hold more value .
Gutenberg divides the page into quadrants . Readers spend the most time looking at the top-left ( the primary optical area ) and bottom-right ( terminal area ). For better conversion , we recommend putting your logo and key information in the top left of the page and then using the top and bottom right for your CTA .
Of course , if your show is based in countries where the audience reads from right to left ( the Middle East , for example ) the Gutenberg Diagram is reversed .
Keen to give your show that competitive edge ? Contact ASP today to see how its team of digital marketing and event website specialists can take your show to the next level . Its newly launched attendee growth services will help you discover hidden opportunities within your data . And through its search engine optimisation ( SEO ) and conversion rate optimisation ( CRO ) support , ASP can boost your website ’ s visibility and convert leads into sales and registrations .
www . asp . events / unleash
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