Interview
Inspired Motive is a fastgrowing event organiser founded in August 2020 by CEO Ryan Treloar and founder and director Matt Williams , both formerly of Prysm Group . After two virtual shows during the pandemic , the company is now shifting its focus to live events and has several shows lined up next year at ExCeL London , as Treloar tells Joe Gallop Joe Gallop : What is your background in events ? Ryan Treloar : I started my career in events at Prysm back in 2016 and quickly moved to an event director position . From there I launched and ran the B2B Marketing Expo for three years , I was then tasked with running The Great British Business Show which ran every six months . I was an integral part of the launch
Back to live , back to reality
EN ’ s Joe Gallop talks to Ryan Treloar , CEO of Inspired Motive , about the journey back to live
of the B2B marketing expo in the USA as well , spending time in Las Vegas helping launch the US office .
JG : Why was Inspire Motive launched ? RT : Inspired Motive was launched to cater for exhibitions during the pandemic and we aimed to run a completely virtualbased event company . From our experience and watching the market closely , it was inevitable that we would run live events at London ExCeL as soon as we physically could . JG : Why did you set up Inspired Motive during the pandemic ; was it already in the pipeline ? RT : Inspired Motive was born out of a situation we were put in , rather than being a planned project , but I always envisaged running my own company at some
“ Due to Covid , and with our industry taking such a huge hit , it seemed like a great opportunity to hit the reset button and start the company .” point . We worked for a large exhibition organiser in the UK and ran some of the largest events in the UK market at that time . Due to Covid , and with our industry taking such a huge hit , it seemed like a great opportunity to hit the reset button and start the company . JG : Which shows have you run so far ; how successful were they ? RT : We have run two virtual events called the ‘ Business Revival Series ’, the first event was back in November 2020 and the second event was in June 2021 . We had just over 1,000 attendees to the first event and 1,500 to the second event in June . It was a great success but nowhere near that of a live event , in which the level of business activity is much , much greater .
JG : Which shows do you have planned at the ExCeL in March ? RT : In March we will be running the Business Revival Series as a live event for the first time . The series comprises three shows under one roof . The Business Revival Conference which caters to the SME market with generalised business services being exhibited and has amazing speakers such as Brad Burton keynoting . In addition to this , we are launching the ‘ Remote Working Expo ’ which has taken off with the UK market and we have had to extend the exhibition floor space twice already , doubling it in size . Lastly , we have the ‘ Corporate Wellbeing Expo ’ which caters to businesses ’ needs for staff wellbeing , personnel and development and employee benefits . We feel the two adjoining shows will really help to address the problems the pandemic has thrown at businesses across the globe . The three shows are well positioned to address all the problems presented to businesses by the pandemic . With the way that the working landscape has changed over the last 18 months , we are excited to see the new trends and products that have developed , and to hear the topics being covered by our keynote speakers from Network Central , Starling Bank , ACAS , Investors in People , Fujitsu , NHS and Microsoft among many others .
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