Exhibition News April 2022 | Page 45

Visitor experience feature

At Rocket Exhibition

Services business is booming . Noel Reeves started the business from his spare bedroom in 2009 and is now turning away work .
Rocket now occupies more than 1000sqm at their East Midlands base and cover every aspect of exhibition stand design and build , as well as commercial large format printing .
Reeves says they can now be more selective about their work and only take on the projects that really wow . Sometimes that means turning away clients to his competitors – but it ensures their stands are some of the most beautiful and ethical in the business .
Using as many reusable components as possible is critical to their ethos

Blast off

Rocket Exhibition Services strive to make the most stunning stands – all with the most sustainable credentials . CEO Noel Reeves told Emily Wallin that their ambitious designs are now so popular they are now picking and choosing only the jobs that reach for the stars
Noel Reeves
“ That looks awesome and that will make us feel good . We ’ ll be proud of that .” and part of their curated approach is to reign in customers ’ expectations .
“ Sometimes they want something that is too big or too expensive and you know that ’ s not going to be sustainable ,” Reeves says .
“ Then they never do it again because it ’ s a disaster .”
Reeves says they often suggest clients spend less than their maximum budget , because it is more sustainable .
“ Sustainability is not just environmental , which is obviously important ,” he says . “ But it is also sustainable for them as a business . We want people to come to us and get a good experience . They get a good show , rebook their stands , they get repeat business , they recommend us ,
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