How to activate your audience back into physical events
Over the past couple of years , with a global pandemic those that have wanted to run an event , have been forced to adopt a virtual model . With the advancement of technology , this has been a relatively convenient and economic shortterm solution . But how effective is it in the long term ?
Some organisations have adopted a hybrid model which can make it very easy for some of your audience to remain in the comfort of their own home – a key challenge is persuading these remote workers to physically attend an event . Hybrid events provide the opportunity to reach a larger geographical audience , a backup plan for speakers who can ’ t attend at the last minute and allows those more vulnerable to virtually attend when they wouldn ’ t usually be able to visit in person .
However , we know the benefi ts of faceto-face events are numerous ; an in-person event lets customers see and touch your product in real life . With the inclusion of seminars / workshops , it can provide an opportunity for exclusive content not widely available online , complex sessions where concentration is required for longer periods ; and a relaxed environment for people to connect and build those personal long-lasting relationships , networking over a few drinks and interacting with speakers and suppliers face to face . A personal invite to a physical event forces busy people to focus as they clear their diary schedules , ensuring they are fully engaged which your brand without distractions that home environment can bring . Live events provide the most effective form of communication and experience . We all know body language is a huge factor in communication which is best translated in real life .
Enforced working from home has shown us that we can fulfi l a lot more digital work tasks in one day . Consequently , through this change in work patterns , we are noticing a trend towards visitors attending for limited periods where they need to make the most of their time at the event . As a trusted partner , Fusion Visit can be employed to drive conversation to your professional event using our customised content ; enabling visitors to pre book meetings with exhibitors and pre-plan which conference sessions are most signifi cant to attend , in order to maximise their time at the show . Use your live event to create deeper connections and more meaningful memorable experiences to inspire your audience .
Moreover , you can easily convert non attendees into leads after the event by opening the platform up to virtual meetings – more reach , more value . Providing on demand content and facilitating catch up , resulting in increased leads for exhibitor and seminar sponsors . Build your future customer relationships by capturing additional behavioural data before , during and after the event , in order to tailor customers ’ experiences .
The future of events is exciting , and we can be with you every step of the journey .
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