Bright as a button
CHSI Stitches brought together more than 6,000 craft buyers looking for the latest products , new ideas and innovative suppliers , at the NEC on 27-28 February . Show organiser Steve Mitchell told EN how giving visitors an educational and inspiring experience was integral to the show
Visitors are flocking back to live events because they want the extra features , says CHSI Stitches show organiser Steve Mitchell .
Organised by family-owned ICHF Events Stitches is one of more than 20 craft , cake and Christmas exhibitions across the year .
But for all their events- whether a 45,000 show at the NEC or a small regional craft fair , the team always like to see the reaction from their visitors and exhibitors in person .
“ As a company we like to be on the floor ,” says Mitchell . “ I don ’ t just speak to the exhibitors , I speak to the visitors as well . It doesn ’ t matter whether consumer or retail , you need to get that snapshot .
Show organiser Steve Mitchell
“ It ’ s got to be experiential , bringing the products to life . ”
“ It ’ s important for the team to immerse themselves in the show . We are a small team . All that feedback goes back into the office to see what we can do to improve . You need to get every aspect .”
When planning their shows , features to engage visitors is paramount , says Mitchell .
“ In terms of the visitor experience we are looking to give them something extra , that education , that knowledge , says Mitchell .
“ From keynote speakers ranging from social media to navigating the high street . We want to make sure there is something for everyone . It ’ s really important .
“ We start the day with the Craft Report – a sample of about 5,000
26 — April