He adds that by hosting the event just a few months after Formula E , this proves the “ possibilities are endless ” at ExCeL .
The event saw the largest indoor arena build outside of London 2012 – and according to Martin Clark , project director for Arena EMEA ’ s seating division , it was the largest indoor arena build the company had ever worked on .
The event ’ s capacity was around 15 % less due to Covid-19 , but the venue change allowed for more space and meant visitors could view the event ’ s Warm-Up and Collecting Rings for the first time . The layout of the venue ’ s shopping village also offered wider and more accessible aisles .
“ The whole equestrian experience
“ The whole equestrian experience was much better at ExCeL ”
was much better at ExCeL ,” says Jo Peck , marketing and communications director at HPower .
“ There was a lot of free-flow , easy access which was impossible to have at Olympia and made people feel more comfortable , particularly in a Covid year .” She adds , “ We ’ re looking at adding in other classes , expanding the shopping village and adding in other areas for masterclasses .
“ The beauty of this year is that we ’ ve already held it at ExCeL and the word on the street is that it was very well run . The competitors and audience enjoyed it , and we delivered Christmas like we did at Olympia .
“ It was a relief to deliver the show in a successful way – not only financially but also by maintaining its reputation with our audience .”
This year ’ s London International Horse Show will take place on 15-19 December . Attendees will benefit from a new high-speed Elizabeth line opening this summer , with ExCeL set to have its own dedicated station that can be accessed from Paddington in less than 20 minutes . EN
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