Exhibition News April 2022 | Page 23

Visitor experience feature

Along with the Formula E World

Championships which took place at ExCeL for the first time in July , the London International Horse Show is an event that sits outside of the venue ’ s typical portfolio .
The show , managed by the HPower Group and presented by Clarion Events , celebrated its 50th anniversary at the Royal Docks Venue last December due to building work taking place at Olympia London .
According to ExCeL , more than 7,000 of its loyal audience completed a postshow survey on the show and headline results showed that they commended the sport and entertainment , the venue ’ s food outlets , the amount of space for movement around the show and the general visitor experience and

Jumping for joy

The London International Horse Show will be held at ExCeL in December for the second year running , following its 49-year tenure at Olympia . EN ’ s Joe Gallop finds out what made the first edition at the Royal Docks venue successful and why the majority of its visitors will be coming back for more
“ December is quite quiet for us , so for us to have the Horse Show is brilliant . The venue came alive ...” festive atmosphere .
Jamie Harvie , head of event management at ExCeL London , says both the visitor interaction and size and scale of the event was “ mindblowing ”. He says while it might not be expanding the arena capacity , there is scope to increase the visitor spectacle itself .
“ December is quite quiet for us , so for
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