“ An exhibition should be a heartwarming , exciting event for exhibitors and visitors alike . The spirit of the show starts with the organiser and the onsite staff . We all talk about creating experiences and that emanates from the right attitude .”
Mash Media managing director
Julian Agostini
165m
Visitors to ASM Global events every year
ASM Global to run Olympia London operations
The world ’ s largest venue management company , ASM Global , has been appointed to run operations at Olympia London .
The senior management team and all Olympia London staff will move to the international venue management giant . Yoo Capital and Deutsche Finance International will continue to own the 136-year-old venue .
Managing director Nigel Nathan will take on a new role as chairman and a new MD will be appointed for the day-to-day running of the venue in the coming months .
The partnership will expand ASM ’ s footprint in Europe and enable Olympia London to compete harder in international markets as they expand into live music events and conferences , they said .
ASM Global has a portfolio or more than 300 venues worldwide and was formed by the merger of AEG Facilities and SMG in 2019 . ASM venues host 20,000 events and 165 million guests every year .
As part of the partnership ASM
Global will operate all event activity within the Olympia exhibition halls , including exhibitions , conferences , concerts , entertainment and other event types . AEG Presents will operate the 4,400 capacity purpose built live music venue , which is being created above the existing west exhibition hall .
Nathan said : “ This is a truly exciting chapter in the history of Olympia London a partnership with a global venue management company with far wider business reach and resources than we could have ever imagined . The future for Olympia London and the events we host has never been brighter .”
The wider Olympia site is currently undergoing a £ 1.3bn redevelopment .
Los Angeles-based ASM Global ’ s portfolio in the UK includes the OVO Arena Wembley , the AO Arena Manchester , Gateshead Quays , York Barbican and P & J Live in Aberdeen .
135
Show jumping , dressage and eventer brands due to exhibit at the National Equine Show .
80
Boats moved in and out of the NEC for Boat Life Live .
£ 10,000
Fund package for launch shows from Manchester Central ’ s Incubator scheme .
13,200
Portions of food saved from landfill at the NEC in past 18 months .
April — 07