Exhibition News April 2020 | Page 3

Contents 10 The events making headlines in April April 06 Month at a Glance The latest news including Martyn's Law and mental health advocacy 16 A bright idea Ricoh Arena joins an initiative to help those with hidden disabilities 18 Cover Feature EN looks at the coronavirus and how it is affecting the event industry 26 Sector Focus An in-depth look at the health and fitness industry 35 How to build a brand The founder of Foundry12 on how to build a strong brand 43 Generation why? How to attract (and keep) millenial workers 44 Selling in a crisis EN talks to Flume Training on how they are helping the event industry 50 Rountable EN brings event professionals together to discuss technology in the event industry 47 The Muslim Lifestyle Show proves that community events can thrive 60 The evolution of Evolution Dome April — 03