Sector Focus
or 61.8 per cent population in England
are active.
“That means they meet the Chief
Medical Officer’s guidelines and do at
least 150 minutes of moderate intensity
activity each week – gaining health
benefits including a reduced risk of
dementia, depression, diabetes, and
improved mental wellbeing. As a whole,
the market is stable but certain areas
like running and climbing are growing
rapidly.
“In the running market we see
continued rapid growth and an
increasing number of new market
entrants facilitated by free running
groups such as park-run. Road running
remains relatively stable whilst the
trail-running and ultra-running
markets are growing at a rapid rate.”
David Minton, director of LeisureDB,
a company which delivers market
insights on the fitness industry, said:
“As seen in the record-breaking figures,
the UK is enjoying a golden period
of growth and exciting development
across the fitness sector.
“It’s a great time to be working
and reporting on the industry. As
operators compete against the at-home
fitness revolution, boutique studios
and tech-enabled fitness, they must
continue to provide more than just
gyms; experiences are essential to hold
customers attention. The last year has
seen continued investment into
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