Cover Feature
› › CES in numbers
› › 269,000 sqm
› › 176,198 visitors
› › 61,676 international visitors
› › 4,398 exhibitors
› › 6,371 members of the press
› › 70 media events
*Pre-audit
technology is shaping the future,”
agrees Chupka. “It really serves as
an opportunity for companies to
come in and get a good overview
of how technology can change
their business. It truly is a global
event.”
The media presence at the show
is also extremely international,
with over 6,000 members of the
press descending on the show
from all around the world.
“When companies are looking
for product launches, they’re
looking for press opportunities
and how their brand can be
promoted globally,” continues
Chupka. “We actually have a
separate venue where we host all
the press events. We do that so
it’s easier for the media to be able
to cover and go from one even to
the next.
“We schedule things so
that we’re not conflicting two
brands who are making a major
announcement at the same time.
That’s also what helps generate
so much coverage of the show,
making it easier for the press to
be able to write the stories and
to read about the products and
technology. Companies know
this is still a huge opportunity to
get global press and to get that
analysis out.”
As an association organiser, the
CTA as the advantage of working
closely with the consumer
technology sector 365 days a year,
whether it’s lobbying on behalf of
members, carrying out research
or just meeting with top brands in
the industry.
“We have the benefit of not
only having our pulse on what’s
happening but also having a very
dedicated group of members
that are all very willing to help
us understand where the new
markets are and where the new
opportunities are,” adds Chupka.
“That’s definitely a benefit of
association-run shows in the
marketplace. When there’s
something new that they’re
working on, or they’re seeing new
opportunities, they tell us about
it.”
Telling a brand story
As with any exhibition,
exhibitors at CES are competing
with each other to be noticed and
talked about.
“CES has a long history of
reinvention as they have strived
to stay at forefront of the industry
with meticulous planning and this
year was no different,” Freeman
president Phil Molyneux tells
EN. “Exhibitors were working
tirelessly to stand out from the
Bell’s exhibit, by GES
24 — April