Cover Feature
THE
EN meets the team
behind the mammoth
Consumer Electronics
Show, a truly global event
at the very forefront of
the industry it serves
Words: Nicola Macdonald
Photography: Xinhua/REX/Shutterstock
W
hether or not you work in
the world of exhibitions,
it was almost impossible to miss
the Consumer Electronics Show
(CES) when it returned to Las
Vegas Convention Center in
January 2019 for its 52nd edition.
The press descended on the show
as exhibitors battled for attention
with innovative stands, immersive
experiences and of course mind-
blowing new tech products.
Organised by the Consumer
Technology Association
(CTA), the show is a behemoth
covering over 250,000sqm and
welcoming more than 170,000
visitors through the door in
2019. In a time when many large,
international events around
the globe are struggling or have
closed their doors (in particular
German computer expo CeBIT,
which held its last event in 2018,
comes to mind), CES is not only
surviving but thriving.
20 — April
CUTTING