Debate
True partnerships
EN asked four industry figures on both the supplier and organiser
side what they truly valued in an effective business partnership
Justin Craig, co-founder,
LiveBuzz:
“A genuine understanding of
a shared desire to achieve the
events objectives. A genuine
partnership whereby both
parties are permitted to have
transparency about what is
and isn’t working, without
blame.
A constructive ability to
be patient and understand
each other so that each
party doesn’t jump to
conclusions, rather takes
time to understand each
other’s processes and
objectives. Ultimately, open
communication, professional
respect and mutual trust are
the core pillars for the best
working partnerships.
Rommon Thompson,
senior marketing manager,
Informa:
“A successful organiser/
supplier partnership comes
down to two key foundations,
communication and
standards. You use the first
to set the second, and then
you make the first frequent
and transparent to ensure
the second doesn’t slip.
Everything else that makes
the outcome beautiful is built
on top.”
Michelle Baird, marketing
manager, Freeman: Simon Walton, creative
director, Silverstream TV:
“As with any partnership,
I think the key to a
successful organiser and
supplier relationship lies
in open, honest, two-way
communication from the
outset. There should be trust
between the two parties, to
the extent that the organiser
considers the supplier as an
extension of their own team.” “‘Is there any way you
could…?’ is the line I love
to hear from organisers.
Some of our most successful
products started as an
organiser’s crazy idea. A
good partnership has the
confidence to think the
unthinkable, the trust that
we’ll both deliver and the
tenacity to see it through.
That’s the recipe for
innovation and events that
stand out from the crowd.”
The Name in EVENT HIRE
0800 458 5701
[email protected]
Charles Wilson Engineers Ltd
April — 17