6 /
Big wins for Brisbane and Adelaide
2026 EXECUTIVE PA CORPORATE EVENT ORGANISER SURVEY
6 /
Big wins for Brisbane and Adelaide
In the 2019 Survey 56 % of the EAs stated they had organised an event in Sydney. This percentage dropped to 47 % for the 2026 survey.
In 2019 regional Australia was gaining traction as a desired destination for events, however only 28 % stated that they had run an event in regional Australia for the 2026 survey – down from 37 %. Furthermore, interest in holding an event in regional Australia has decreased, from 73 % in 2019 to 64 %. This could be a hangover from the days of focussing exclusively on risk avoidance over the COVID period. Clearly there is more work to be done to encourage organisations to want to run their events in regional locations again.
Large infrastructure projects in Adelaide and Brisbane have contributed to the increase in events taking place in both cities. Brisbane will be the host city for the 2032 Olympics, which has helped foster a vibrant environment for events.
Where in Australia have you organised meetings and events over the past two years?
2019 results 2026 results
0 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % 0 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
Key: n Regional Australia n Adelaide n Brisbane and Goldcoast n Canberra n Darwin n Hobart n Melbourne n Perth n Sydney
Summer Issue 2026 | Executive PA 33