Beyond the boardroom
Are you responsible for organising events within your business ? If so , you ’ ll understand the complexity of managing multiple responsibilities , staying updated with the latest trends and exploring innovative solutions . Put simply , when it comes to the fast-paced world of meetings , incentives , conferences , and exhibitions ( MICE ), EAs need to be in the know . And that ’ s where the Asia Pacific Incentives and Meetings Event ( AIME ) comes in …
Scheduled to take place on 11th and 12th February 2025 at the Melbourne Convention and Exhibition Centre ( MCEC ), AIME 2025 is not merely an industry gathering . It ’ s a crucial platform for everyone involved in the MICE industry ; those seeking fresh ideas , new innovations and practical solutions to streamline the event planning process . This , of course , includes EAs .
What to expect The scale of AIME 2025 is unparalleled , featuring more than 600 diverse exhibitors from around the world showcasing cutting-edge event concepts and solutions . From unique venues and imaginative decorations to the latest event technology , expect an extensive array of resources to help elevate your event planning endeavors . This builds on the exceptional growth of 2024 , and cements AIME as the leading event for the international business events community in the Asia Pacific region .
AIME ’ s event director Silke Calder explains : “ We have expanded our footprint at our MCEC home to 15,000 sqm over 10 bays to accommodate more than 600 exhibitors , 650 hosted buyers and the 20,000 meetings that are set to take place on the showfloor next February .”
Some new zones , first introduced to the 2024 showfloor , are particularly relevant for EAs . These include The Boutique and DMC Network – and they have been significantly boosted for AIME 2025 .
“ Whether it ’ s wineries , distilleries or intimate , designled luxury venues , these bespoke and highly customisable experiences are in high demand and will feature prominently on the showfloor in 2025 ,” adds Calder .
A look ahead AIME 2025 will offer valuable insights into the future of the MICE industry through expert seminars , workshops , and keynote presentations . All attendees can explore the Ideas Academy , a repository of creativity and inspiration . The hub is for uncovering fresh perspectives and embracing out-ofthe-box thinking , all of which will provide the creative spark needed to breathe new life into your events .
AIME 2025 also offers visitor buyers the opportunity to upgrade their pass , gaining access to the exclusive Knowledge Program and the Welcome Event on 10th
18 Executive PA | Summer Issue 2025