PROMOTIONAL FEATURE
If you seek a transformational event , it ’ s here to find
New Zealand is extending an invitation to incentive planners who seek more through extraordinary travel .
The pandemic has highlighted the importance of transformational travel . Engaging with unique cultural experiences that provide an authentic window into people and places . Immersion in nature that both revitalises the visitor and the environment . Exploring somewhere new and inspiring but enjoying experiences that connect .
The logical next step for our sector is ‘ transformational events ’.
Tourism New Zealand ’ s first 100 % Pure New Zealand global campaign post-pandemic , ‘ If You Seek ’ showcases how New Zealand rewards those curious enough to look a little deeper and go a little further to discover more authentic , meaningful connections .
It extends to conferences and incentives too , with an emphasis on the activities that can be added to an agenda that are far from generic .
René de Monchy , Chief Executive of Tourism New Zealand , says : “ Aotearoa New Zealand is a place for those who pursue meaningful connections with culture , people , and the environment .
“ Those curious manuhiri [ visitors ] are rewarded with a rich experience of our beautiful country and are met with manaakitanga [ a deep expression of hospitality and reciprocal understanding / connection ]. These are visitors who we think will explore more deeply and ultimately contribute to New Zealand ’ s tourism sector in ways beyond the economic benefit .”
A sneak peek of how to create an incentive with a difference in New Zealand includes :
Cultural connection : Visitors can feel the thrill of facing a traditional Māori pōwhiri welcome or accepting a wero ( challenge ). Incentive groups can learn about and take part in the storytelling of a haka or poi dance . Engaging with New Zealand ’ s indigenous Māori culture can provide a platform to expand on your organisation ’ s own culture and values .
Revitalising nature : The idyllic nature of New Zealand ’ s diverse landscapes amazes and inspires . Making positive event choices , such as opting for the forest zipline that ploughs profits back into pest eradication , or the whale and dolphin safari that contributes
directly to marine conservation , means that experience is protected for future generations .
Embracing the unique : Great places to eat , comfortable places to sleep , and a means of transport are essentials to the smooth running of an event . But why not elevate it ? From the venues nestled amongst native bush , to cooking your meal in a geothermal pool , or taking a jet boat transfer to get from the airport to the hotel , every experience can add to a memorable event .
Seeking the extraordinary options that will ensure a transformational event adds value to an incentive already packed with amazing activities , innovative content and stunning scenery . S
If you seek more , visit businessevents . newzealand . com
Summer Issue 2023 | Executive PA 33