Executive PA Australasia October November 2016 | Seite 33

WITH EVENTS such as the
Melbourne Cup and the summer sports
and special events season on the horizon,
there’s plenty of opportunity to organise
a special event to say thank you to
your most valuable clients. If it’s in
your marketing plan to host a corporate
hospitality function, it can be a great
way to create a lot of goodwill with your
brand. Here are a few tips to consider
ensuring it all runs seamlessly.
CHOOSE YOUR EVENT
While the first thing that might spring
to mind for corporate hospitality
options are corporate boxes or sporting
events, depending on the group you’re
entertaining, something like theatre
tickets or an exclusive dinner in a private
dining room at an trendy restaurant
could better fit the bill.
It’s important to get your ‘wow’ factor
right, so carefully consider what type
of event would best suit your clientele.
Your group might not be enthused by
box seats at the footy, but front row
runway seats at fashion week or a chef’s
table seat at the latest dining hotspot
could really get them excited. It’s also
worth considering dates that might be
culturally or nationally significant to
your group (particularly if you’re hosting
a group from overseas.) Sometimes it’s
best to simply host a ‘thank you’ function
with plenty of food and drink, or luxury
style cinema tickets with a brief pre-
show thank you to make your guests feel
valued. Think of what would your group
want to attend and make that invitation
irresistible.
Confirm an event date that suits their
availability and provides plenty of notice
to schedule it into their diary. Holiday
periods, especially around the Christmas
season, can be tough to coordinate, but
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