Executive PA Australasia Issue 3 2019 | Page 50

“The more evolved we become in our roles, the more respect we will get. Half of that is on you” EA PROFILE Natalie Kennefick, EA to Head of Mass Market Retail Channels at Optus and winner of Up and Coming PA of the Year at the 2018 Executive PA Awards, is a stalwart character. Speaking with Chief of Staff’s editor Bennet Nichol, Natalie shares how she has forged her career through hard work, determination and confidence. 50 Chief of Staff | Issue 3 2019