ExecLN Event (CIO | CMO | CISO) 7th Sep 2016 | Page 7

10:30 - 11:10 CIO Event (10:30 - 11:10) Roundtable - Box 5 (10:30 - 11:10) Roundtable - Box 6 (10:30 - 11:10) Roundtable - Box 7 Appian - Digital Transformation in The Enterprise Fuze - Why Cloud UCaaS Matters; How to Enable The App Generation & Create a Collaborative Workforce? level 3 - The Connected Enterprise - How Digital Transformation Influences Your Organisation Discussion details on Page 12 Discussion details on Page 16 Discussion details on Page 20 (10:30 - 11:10) Roundtable - Box 8 (10:30 - 11:10) Roundtable - Box 9 Pentesec - Zero-Day Security in The Modern Network, Without Shutting Down The Business Planview - Drive Greater Business Value from your Project Portfolio Investment Discussion details on Page 22 Discussion details on Page 23 10:30 - 11:10 CMO Event CISO Event (10:30 - 11:10) Presentation - Princess Suite (10:30 - 11:10) Presentation - Royal Suite How to Tell if Your Content is Letting You Down! The Enterprise Immune System: Using Machine Learning for Next-Generation Cyber Defense Marketers plan to spend even more on content this year and next, and yet many continue to make some basic mistakes in terms of presentation, messaging, voice, ideation and planning. The good news is that if you get some of the key things right, you’ll get an edge on the competition. Emily shows you the 5 signs you may be losing your audience and missing out on opportunities for success – and what you can do to fix them. You’ll come away knowing how the best content marketers do it, and get a free set of templates to help your content shine (not suck). From insiders to sophisticated external attackers, the reality of cyber security today is that the threat is already inside. A fundamentally new approach to cyber defense is needed to detect and investigate these threats that are already inside the network - before they turn into a full-blown crisis. Emily Shelley - Managing Richard Ayre - Account Director at Sticky Content @stickyemily Manager at Darktrace @stickycontent @darktrace 11:10 - 11:25 Break Page 7