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T26 TOUCH 1: MEMBER (Letter Package) Test plain outer envelope. • Test plain outer envelope devoid of photography as more official-looking communication. Member is likely to open, as it is from current provider. WATCH NOW: Bob discusses testing outer envelope. Test Business Reply Card. • BRC may be valuable in determining where the member stands with his or her decision, collecting insight to shape future communications. Response options for consideration: • I’ve spent time discussing health insurance with my parents. • I am healthy and don’t need insurance right now. • I want to explore my options, but need help. • I am ready to purchase, but need pricing information to understand my monthly premiums. • I can’t afford it. • My parents will pay for it. • I don’t understand the concept of tax credits and subsidies. • I don’t know anything about this. WATCH NOW: Mary talks about testing a BRC. LIFE HAS MILESTONES , don’t give up the security of health insurance you can count on. P.O. Box 22999, Rochester, NY 14692 , PRSRT STD U.S. POSTAGE PAID ROCHESTER, NY PERMIT NO. 201 LIFE HAS MILESTONES Your 26th birthday will be a major one. * Dear , Did you know that when you turn 26, you may no longer be covered as a dependent under your parent’s health care coverage? Turning 26 doesn’t have to mean you’re losing coverage. It just means you have more choices. Win your way to a healthier lifestyle. And here’s why trusting Excellus BlueCross BlueShield is one of the smartest choices you can make: Enter for a chance to win a kayak, mountain bike, treadmill or gift card. Simply sign up to receive email updates at Entry Code: Learn more while you’re there: See how much you can save. Try our Tax Credit Calculator. Watch our helpful video “I’m turning 26. What are my options?” Sincerely, * CLICK IMAGES TO VIEW PDFS You already have firsthand experience with the peace of mind that comes from carrying an Excellus BCBS membership card. There’s no reason to give that up. Sign up for email updates at ChooseExcellus.com/Bday and we’ll keep you informed about all your options. ChooseExcellus.com/Bday Win your way to a healthier lifestyle. • Access — Our plans are accepted by more top-quality doctors and hospitals, locally and nationally. Life has so much in store for you. Let’s make sure you’re ready with the right health insurance plan. #10W_EX1 • Savings — You may qualify for financial assistance to help you pay for your insurance. Enter for a chance to win a kayak, mountain bike, treadmill or gift card. Details inside. • Options — Excellus BCBS has new, affordable health insurance options for you. James R. Reed Senior Vice President, Marketing and Sales Scan for your chance to win a kayak, mountain bike, treadmill or gift card. Sign up and you could win a healthy prize. ChooseExcellus.com/Bday | 1-888-768-0275 Copyright © 2013, Excellus BlueCross BlueShield. All rights reserved. *Photos are for illustrative purposes only. Actual prizes may vary. National strength. Local focus. Individual care.SM ChooseExcellus.com/Bday to learn more and view the contest details. B-4450 A nonprofit independent licensee of the Blue Cross Blue Shield Association 23